Web designer + front-end developer with experience in high-traffic ecommerce sites for some well known brands.

Jewellery Size Guide

Jewellery Size Guide

Tasked with creating a downloadable and printable measuring tape for Ideal World customers to measure themselves, establish their size and assist in placing jewellery orders.


  • Incredibly accurate measurements required to avoid disappointed customers.
  • Precise and simple instructions and uncluttered design.
  • Sparing use of colour to keep customers print time quick and light on ink use.

The ring size guide I designed is as accurate as the tape that Goldsmiths distribute through their website and was available for customers to download from 2008–2016 on the Ideal World website.