Christmas Cracker

Ideal Christmas Cracker Promotion

Tasked with advertising Ideal World’s upcoming Christmas in August bank holiday weekend event, with the focus on getting ready for Christmas. Aesthetically, I was asked to evoke a Harrods-esque luxurious feel to the promotion, which I felt I achieved with this box of luxury crackers design.

My design was produced as a run of 90,000 direct marketing postcards and package inserts.

All Work