GAME App

Because of my interest in mobile applications and the iTunes app marketplace, I was asked to assist in providing representative icons for the UI and in-app banners for GAME’s iPhone application.

The new platform nature of the project meant it was essential to keep ‘on brand’ with the look and feel of the GAME store, to reassure users they would receive the same reliable and trustworthy experience as with the GAME site.

Whilst the app doesn’t use a the more ubiquitous app type navigation [links list or icon grid] the app regularly receives comments on it’s ease of navigation, to which I feel I contributed a part of that visual language.

The GAME app can be found in iTunes [web preview / opens in iTunes] or by searching for ‘game.co.uk’ under apps > utilities