Digital Signage

Selected GAME and Gamestation stores contain digital signage to promote the latest games and offers. Myself and the copy writing team, based on little information about the signage process and capabilities came up with a reasonable presentation in a very short turnaround. I kept tween based animation to a minimum [due to the unknown computing power] and the copy as large and readable as I possibly could.

Due to the urgent nature of the project, it was storyboarded to illustrate the expected transitions along with text corresponding descriptions to enable the signage company to complete as quick as possible.

The artwork was rolled out to all stores with digital signage over the Christmas ‘09 period.

Note: The character artwork on the Gamestation slide was created by an external agency for the 2009 Christmas season, not myself.